Driving Mobile Banking Adoption in Southeast Asia
In Southeast Asia, mobile phone penetration is relatively high ranging from 140% in Malaysia to 127% in Thailand and 114.2% in Indonesia(Source: World Bank, 2015).
Banks have launched mobile banking apps but adoption has been varied. Based on a regional survey conducted by Tagit, it is clear that the primary hurdle to mobile banking adoption is not security but the lack of a more holistic offering that suits the modern customer lifestyle.
This report looks at a recently concluded customer survey across Southeast Asia on perceptions around mobile banking. It also outlines opportunities for banks to increase mobile banking adoption by improving the channel’s functionality.