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A Successful Digital Transformation Journey with Tagit

AU Small Finance Bank, a Scheduled Commercial Bank, and a Fortune India 500 company comes with 25 years legacy of being a customer-centric institution. The Bank believes that all customers must have equal access to all products, services, and levels of experience irrespective of their location and social strata.

Business challenge

AU Small Finance Bank serves Tier 1, Tier 2, and Tier 3 regions across the country. To serve the diverse customer base, the Bank required a flexible and scalable technology platform on which extensive business services could be built to meet the volume and varied demands of the customers related to personal banking. The Bank’s goal was to reach a wider customer base and serve them on their preferred channel 24 hours a day, seven days a week. For this, the Bank wanted a modern, secured, and scalable platform. It also aimed to provide a one-stop-shop experience for its customers, allowing them to meet not just their banking needs but also their lifestyle requirements. They wanted to develop a mobile app and a website that would serve as a personal concierge for their customers.

The Tagit Approach

At Tagit, we firmly believe the digital technologies help people access and execute their financial needs in a more user-friendly and convenient way. MobeixTM, Tagit’s digital banking platform can integrate with both new and legacy technology systems easing the integration challenges. Tagit’s digital solutions for AU Small Finance Bank have made a significant difference in the Bank’s client experience offerings since the pandemic began. The Bank launched a super app called AU 0101 that catered to the lifestyle needs of the customers. Through this app, customers no longer needed to download multiple apps to access lifestyle features; instead, they could do so through the AU 0101 app.


AU Small Finance Bank wanted to scale exponentially using the omnichannel solution to achieve its vision and business objectives. The customers no longer need to visit the bank for their banking needs since they can bank from anywhere, at any time, and on any device. An omnichannel solution like this is critical for engaging consumers at their preferred channel/touchpoint and has saved operating costs while delivering enhanced efficiency and allowing the Bank to undergo a complete digital transformation to become a market leader
” With Tagit’s solution, we can now offer a more tailored experience across all platforms while striving towards greater customer loyalty and satisfaction. The solution has helped us achieve our vision of reaching out to the unbanked and underserved sections of the society on a modern, secure, and scalable platform “
AU Small Finance Bank

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