UnionBank of the Philippines partnered with Tagit to launch the award-winning EON app

EON is the Philippines’ first and only fully digital bank, aspiring to become the preferred bank for the broader mass market. Currently, it offers a comprehensive suite of deposits, loans, and payment products through its website and app, complemented by co-branding partnerships and agent branches nationwide, backed by the strength and stability of UnionBank.

Market and business challenge

With the growing trend of mobile banking technology, consumers’ expectations have increased in terms of banking on the go. They expect their banking needs to be fulfilled anytime, anywhere. Filipinos have generally been rapid adopters of mobile technologies. As Filipinos become more dependent on digital banking, security and ease of performing banking transactions is

increasingly becoming one of the biggest concerns amongst the consumers and cardholders.

The approach

While many banks in the Philippines offer mobile banking apps, EON wanted to be a leader in the industry. Thus EON worked with Tagit to develop an innovative and engaging mobile app. Using an agile approach, Tagit worked closely with EON for the research, design and deployment of the EON app.

Results

  • Being the first of its kind, EON has received several awards recognizing its pioneering innovations such as Selfie Banking and Open Banking.
  • Almost US$ 150 million worth of payments from PayPal coming in through EON in 2018.
  • EON has acquired more than 500,000 live users to date.

Tagit has been EON’s partner in providing innovative and award-winning solutions to our customers. Together, EON and Tagit will continue to transcend barriers to offer customers with cutting edge innovations fitting of a truly digital lifestyle.

Mr. Paolo Eugenio Baltao
EON Banking Group Head

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